The MarCom video

2009-07-10T23:22:00.000-07:00

Back when I was in college, I was involved in organizing a seminar on brands called BrandPrix. We were pitching for sponsorships. So I decided we need to have a mood setting audio-visual to introduce our batch of MarCom when we pitch for sponsors. I decided to make the AV with the minimal flash I knew and of course, I had used the Carmina Burana track which I was in love with. My inspiration for the film was The Power of One film that I had seen. The AV was liked by Airtel and they volunteered to sponsor our festival. We were happy but then later we never heard from them or my calls weren't returned or answered. Later, after I got out of college, Airtel's ad had come out which had similarities to the AV I had given them on a CD. You guys decide if it is inspiration or coincidence.

Below is the film that I drew my inspiration from. Next to that is the flash film that I made. And finally, see the Airtel AD film.

This is the AV that I had made and pitched to Airtel. ( It may take time to buffer, its in flash)

This is the Airtel commercial that became very popular. You decide if this is inspiration or coincidence.

2008-03-02T09:58:00.000-08:00

This film was made as an intro for Tech Mahindra. It was to be shown in between films at the New York Film Festival.

Terms of Meanderment

The MarCom video